Life starts with the b_line card
Getting young people on the bus.
Campaign to promote Derbyshire scheme for 11-18 year olds to encourage them to use their card for leisure journeys and embed bus travel as a habit for young people as they move into adulthood.
The campaign focused on emphasising how the card can enable young people to be independent and safely travel outside of their usual school bus experience. It was incredibly successful, seeing a 119% increase in registrations for the b_line card.
