Legendary bus journeys
Getting local families to take the bus for leisure trips.
Getting local families on the bus in Cornwall was quite a challenge and one we relished! Commissioned by Transport for Cornwall we saw an opportunity to create a highly engaging pack full of activities on board the bus. Aimed at children and their parents we turned the journey to the destination to one of intrigue and excitement, giving families time to find joy in inconspicuous moments spent with their kids.
Distributed during the summer holidays, we got some great results with 87% of people saying their kids loved the pack and 18% of those surveyed saying they’d made a journey by bus with their kids after seeing the campaign!
