Getting Greater Manchester moving
Promoting physical activity and reducing inactivity.
Promoting physical activity and reducing inactivity across Greater Manchester aimed at older people, those with long term health conditions, South Asian communities and people living in deprived areas.
The Keep Moving campaign was developed through insight and tested with target audiences to inspire people into taking short bursts of movement in order to encourage further and more regular movement.
We achieved great reach with over 62,000 clicks on paid media and more than 10 million impressions. Following this campaign Diva has developed a series of locally-based campaigns informed by community engagement and tailored to resonate with each locality for maximum impact.
