Don’t lose your way
The Ramblers fight to save our forgotten pathways.
A campaign brand and film to launch the Ramblers public appeal to record ancient pathways before they were lost forever. We drew upon the idea of activism which is at the heart of the Ramblers ethos and invited people to pathways tell their own stories of pathways they’d like to protect, immediately creating an emotional connection.
The campaign needed to appeal to non-members to get maximum reach. It worked! 77% of participants in Don’t Lose Your Way were non-members and most importantly over 154 square miles of pathways were saved!
