Encouraging physical activity through real stories

At Diva, we know that inspiring people to move more isn’t just about telling them—it’s about showing them. That’s why we use lived experiences to bring behaviour change to life, creating campaigns that connect on a personal level.

Our work in active travel and physical activity goes beyond awareness; we uncover the real barriers people face and craft stories that make walking, cycling, and movement feel achievable. By spotlighting relatable journeys, we help audiences see themselves in the change.

This approach has delivered proven results, from increasing everyday walking in communities to boosting cycling confidence. Whether it’s tackling health inequalities or supporting sustainable travel, we create campaigns that turn small steps into lasting habits.