Smokefree Derby & Derbyshire Partnership
Empowering social housing residents to take charge of their own quit journey.
At Diva, we know that quitting smoking starts with confidence, especially in communities where health challenges can feel hardest to face.
Working with Smokefree Derby & Derbyshire, we created a campaign that empowered social housing residents to take charge of their health and begin their quit journey.
By partnering with 14 housing providers, the campaign brought the message directly into people’s homes and communities - reaching over 500,000 residents online, hosting local events, and training staff in Very Brief Advice.
Together, we built a stronger, more consistent network of support that helps residents take their first step toward a smokefree future.
