Diva Creative

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The Big Bike Revival

Launching a national community cycling revolution.
The Big Bike Revival

In 2014, we worked with Cycling UK to develop the Big Bike Revival brand and a marketing plan centred on attending events to restore, repair or donate bikes. 

Our designers produced a brand that depicted the Revival as a community-based project and reflected different lifestyles cycling can benefit through playfully illustrated characters.

A website listing every event and leaflets, banners and posters helped spread the word, while PR and social media activity framed the Revival as a family-friendly brand running fun, free events. 

The years since have seen the Department for Transport-backed project evolve into a large-scale annual campaign that’s grown continuously.

To date, 128,000 people have attended Big Bike Revival events, with 56,500 bikes brought back into use and 21.6m people reached through PR and social media.

What’s more, 43,000 people have reported cycling more since attending events and our work with Cycling UK has earned three award wins, as well as a runner-up spot in the Guardian Sustainable Business Awards.

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“Diva was a dream to work with. The team brought the campaign to life using their creative flair and a deep understanding of the target audience and behaviour change. The materials make me smile every time I see them, but more importantly they sat well alongside our delivery partners and in public, where they needed to make an immediate impact.”
Ian Richardson
Cycling UK