With air quality causing the early deaths of almost 9,500 Londoners every year, Transport for London was keen to launch a programme to help companies upgrade their commercial vehicles to cleaner models.
Diva was brought in to research the market, develop the programme’s proposition and communications strategy, and design its brand.
We created the LoCITY identity and built a website that acts as a hub for news, research and case studies within the sector before organising a high-impact launch event with speakers like the Transport for London Commissioner.
Ever since, we’ve continually taken LoCITY from strength to strength, producing videos, newsletters and website content for the programme and overseeing the design of its new documents and online resources.
It has grown impressively, with high-profile companies becoming LoCITY Champions, key stakeholders like the Mayor of London pledging their commitment, and its driver training course winning a National Courier Award.
And with the introduction of London’s Ultra Low Emission Zone set for April 2019, we’re excited to help LoCITY lead the industry towards a cleaner, greener and healthier future.