We used insight from focus groups with children to design Health for Kids, a brand and website that educates users about their school nurse and a range of physical and mental health matters.
The site included fun games, colourful themed areas and exciting illustrated characters to encourage children to return repeatedly; it received over 10,000 page views in its first month, with users spending an average of three-and-a-half minutes on the site.
Our next collaboration was to create Move it Boom, another website for primary school children that aimed to specifically encourage physical activity.
Fun stories, an activity generator and incentives were clearly effective in appealing to users, with 47,053 activities logged on the site between June and October.
Our partnership with LPT on Health for Kids projects has won two Best Website awards to date, including at the UK Public Sector Communications Awards, and we’re excited to help get even more young people active through further work together.