Results
Made in Sheffield
diva were commissioned to work on the Made In Sheffield campaign by Sheffield First For Investment who, along with partners Sheffield Manufacturers Group and Sheffield Chamber of Commerce and Industry, were planning to re-launch the Made In Sheffield name.
Although ‘Made In Sheffield’ is a world-renowned phrase, the words tend to conjure up images of an industrial past.
Diva was commissioned to bring the phrase into a new millennium with a new brand identity that can be used for a range of sectors, including manufacturing, digital and creative, and bioscience and medical.
diva designed a new ‘Made In Sheffield’ mark that producer companies in the city can apply to be allowed to use on their products and promotional materials.
A suite of printed materials aimed to promote the new logo and brand and encourage organisations to apply, as well as to make the mark recognisable both in the city, nationally and even internationally.
The ‘Made In Sheffield’ website www.madeinsheffield.org was put together to make the process of applying to carry the mark on your company’s products easier, and diva designed a visually pleasing but easy to navigate site to complement the brand and the logo.
A high profile media campaign aimed to complement the materials and further the recognition that the mark would receive nationwide.
A successful launch event was used as the platform to unveil the new mark, which was seen for the very first time via a dynamic multimedia presentation, also developed by the diva team.