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December 2007

DIVA GOES SMOKE FREE IN TOWER HAMLETS

diva’s creative input has been successful in securing a new commission in Tower Hamlets. Building on diva’s work in Yorkshire around stop smoking and smoke free, the commission includes a Borough-wide campaign in the New Year followed by a second campaign running up to National No Smoking Day in March 2008.

“We pitched against a number of London agencies for this work, and recognise that our expertise in social marketing campaigns and stop smoking work were key factors in winning the commission,’ says Amanda Pearce.

“We are now working on the new campaign creative concepts for a large street based poster campaign for the New Year.”

Commissioned by Tower Hamlets PCT, the campaign will target diverse audiences, from local BME communities toprofessionals working at Canary Wharf. Early consultation in the area has suggested that a key element of the campaign should focus on where stop smoking services are locally, as well as reinforcing the health message.