Latest News
February 2007
MARKETING COMPANY RAISING SHEFFIELD’S ‘GREEN PROFILE’
A Sheffield communications and marketing company is helping the city to promote its ‘green’ credentials, by creating a new brand to showcase organisations developing solutions to climate change.
Workstation-based diva creative ltd designed the ‘Sheffield Is My Planet’ identity to encompass a whole week of environmental events that ran in February.
The company developed a visual identity and logo that was used during ‘Sheffield Is My Planet Week’, built a website resource and organised the city’s flagship renewable energy and environment event ‘Sheffield Is My Planet – The Exhibition’.
The exhibition, hosted by the Sheffield First Environment Partnership, took place on 7th February and provided nearly 1000 delegates with the chance to take part in interactive demonstrations and explore the innovations being developed in response to climate change.
diva Director, Amanda Pearce said: “We wanted the branding to reflect the diverse range of organisations in Sheffield and the city-region who are concerned with developing climate change technologies and research. We feel that the branding for ‘Sheffield Is My Planet’ perfectly captures the continuing environmental innovation in the city and hope that it will become an established identity for all environmentalists in the city.
“When planning the exhibition, we were keen to make sure it was sustainable. This is why we introduced a number of measures, including online booking for ‘Sheffield Is My Planet – The Exhibition’, recovering, re-using and recycling promotional material and encouraging visitors and delegates to use sustainable modes of transport by providing them with information about walking, cycling and public transport. This helped to reduce the environmental impact of the campaign.”
The company has a proven history in marketing for the environmental sector, receiving recognition for promoting the award-winning Care4Air campaign and the first ever ‘Making Places Profitable’ conference, which featured high-profile speakers and delegates from all over the world.