diva creative - social marketing specialists

December 2009

DIVA CHLAMYDIA CAMPAIGNS INCREASE SCREENING RATES

2009 has seen diva’s sexual health campaigns get results across the UK, increasing screening rates in local areas and delivering sustainable insight-led campaigns that use creative design through a range of channels to increase screening rates amongst young people aged 16 to 25.

The results from diva’s social marketing campaigns speak for themselves:

• 360% increase in screening figures for young people in Islington in one month
• Over 700 screens in two days at roadshow events in Kent
• 'Spend a Penny Gain a Fiver' campaign achieved 100% increase in screening figures in Tameside and Glossop - second highest score in Greater Manchester

Bring in a team who screen

diva’s Sexual Health Campaign Team have all undertaken sexual health competencies training that meets the Department of Health national recommended Quality Standards in sexual health training.

All diva staff are police checked and the company complies fully with working with vulnerable adults and children and young people policies.

Without the need to use the resources of local sexual health teams, diva will deliver:

• Chlamydia Screening to young people in a range of settings
• Focus groups with young people around sexual health, Chlamydia and contraception, including Long Acting Reversible Contraception
• Training for peer mentors