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Social Marketing Specialists

The systematic application of marketing concepts and techniques, to achieve specific behavioural goals, for a social or public good.
French, Blair-Stevens 2006

Integrating social marketing related theory into campaigns that feature a range of intervention options for greatest effect.

diva is a recognised agency capable of delivering effective social marketing campaigns focusing on often complex, controversial and challenging issues.

Delivering campaigns that are targeted, informing strategy development and strengthening implementation and delivery.


Results

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Sustainable Events

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Diva Value - Ethics, Sustainability & Policies

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The Hot Topic

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diva’s new Social Marketing Chlamydia campaign

Divalicious - Issue 13

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Hot News

as chosen by our in-house PR team


9th May 2008

Young 'drink to increase chance of sex'

Almost a third of young people are "locked" into a culture of drinking because they use alcohol to increase their chances of having sex, a new study warns.

See page 10 of today's Daily Telegraph for the full story

Popular approach to cut smoking

Encouraging popular teenagers to give up cigarettes can significantly cut teen smoking rates.

See page 10 of today's Daily Telegraph for the full story

Teachers can judge Ofsted plans

Teachers will be given a say about new plans for school inspections within a fortnight, but are not expected to be consulted yet on measures to gauge pupils' wellbeing.

See page 6 of today's TES for the full story

Over third of waste is being recycled

More than a third of household waste in England is being sent for recycling, figures out yesterday show.

See page 41 of today's Daily Mail for the full story

Driving and cheap flights lay waste to recycling campaign

Hopes that Britain has turned into a nation of environmentalists were dealt a severe blow yesterday by an official report which found that the nation's carbon footprint was growing.

See page 10 of today's Times for the full story

Employers wage war on fat by mixing work with play

Nipping out of the office for a game of tennis will no longer be considered bunking off under a government initiative to incorporate sport into the national working day.

See page 33 of today's Times for the full story