diva Blog
July 2011 - Tim Parmee
Getting smarter – UK top of the league for smartphone adoption
Commuters in Seoul, South Korea, were recently presented with a new way to order their weekly shopping on the subway home – a virtual supermarket.… Read more
July 2011 - Dan Abeledo
Time to rebrand?
As much as you would like to avoid it, most brands will become lacklustre and less relevant over time and need a revamp, or even… Read more
June 2011 - Katie Steels
Creating a connection online
Having good content drives your social media conversations and engages your online community. But to create good content, you need to get a few things… Read more
June 2011 - Matt Exton
How to broadcast yourself to millions!
From finger-biting Charlie to that sneezing baby panda, there is no question that YouTube is one of the most entertaining and popular social media platforms… Read more
June 2011 - Amy Richards
Behaviour change is not a verb
From Nudge to MINDSPACE to Social Marketing the buzz about behaviour change continues. There is clearly a consensus that getting people to adopt ‘better’ lifestyles… Read more
May 2011 - Katie Steels
Top tips for terrific tweeting
In the past year the micro-blogging site Twitter has become the biggest online phenomenon since Facebook. But all too often we see people struggling to… Read more
May 2011 - Dan Abeledo
Has traditional print media reached its zenith?
We hunger for information and consume it greedily with every waking hour, and the fastest way to satisfy our addiction is the Internet. The rumour… Read more
May 2011 - Amanda Pearce
Social Media Marketing – The Emperor’s new clothes or the best thing since sliced bread?
No one can question how integral the internet is to our daily lives, and its global economic impact. Social media, with the increasing availability of… Read more
May 2011 - Steve Dupree
Bridging the offline-online divide with QR codes
Imagine you are walking down the street and see a new film advertised on a billboard. The poster has a Quick Response (QR) code included… Read more
