diva Blog
April 2013 - Mike Laskey
Top Twitter Tips for 2013
By now we all know we need to use hashtags, be social and shorten links on Twitter – and if you aren’t currently up to… Read more
March 2013 - Sheli Smith
Why being random is the key to going viral
Not all content goes viral, but with the exception of a few awesomely terrible videos, content that does go viral is great. However, if you’ve… Read more
February 2013 - Carly Wood
Top 10 Digital Media Trends to Look Out for in 2013
2012 witnessed some big changes in the world of digital media; Facebook was floated on the stock-market, leading to a big push in social media… Read more
November 2012 - Sheli Smith
Public Sector Communications in the Austerity Era: The Right Message
Tight-rope walking tigers sporting branded t-shirts might seem like a good way to grab attention, but if it bears no relevance to your key message,… Read more
September 2012 - Carly Wood
HIV and AIDs – Three Decades of Communications
HIV developments have recently grabbed headlines, with home testing kits and HIV preventing drugs offering increased optimism. People living with HIV can even expect to… Read more
September 2012 - Natasha Wall
Engaging People with Learning Disabilities in Qualitative Research
As Booth (1996) draws from the ‘excluded voice thesis’, qualitative research can access the perspectives and experiences of oppressed groups lacking the power to make… Read more
September 2012 - Amy Richards
The Nudge debate – a strategic approach gets results
At the British Science Festival in Aberdeen yesterday Prof Lord John Krebs argued that nudge tactics are ‘no magic bullet’ when it comes to complex… Read more
July 2012 - Laurence Summers
Redefining public relations in the age of social media
Your organisation’s reputation is defined by what people read, see and hear across a wide variety of mediums. In addition to newspapers, TV and radio,… Read more
March 2012 - Harriet Unwin
Research Matters: Facilitating Fantastic Focus Groups
“The most important thing in communication is to hear what isn’t being said.” – Peter F Drucker But for those of us without psychic powers,… Read more
March 2012 - Matt Exton
The Power of Animation as a Marketing Tool
Cast your mind back to the turn of the 19th Century. OK, Maybe not. But try to imagine being around when cinema and more specifically,… Read more
February 2012 - Tim Parmee
A strategy for web design that won’t leave the public sector behind…
With the rate of progress of web technologies on a seemingly exponential curve, web designers and developers are being treated to new features and functionality… Read more
February 2012 - Steve Dupree
My Top Six New Google Analytics Features
The new Google Analytics (version 5) has been out for a while now and has some amazing new features to explore. Very helpfully Google still… Read more
