diva Blog

April 2014 -

Creating momentum and keeping everyone moving – why marketing sustainable travel never stops

To successfully increase levels of sustainable travel and reduce car journeys, there are two key aspects to consider: ensuring there’s sufficient suitable infrastructure to facilitate… Read more

February 2014 -

Web Trends for 2014

With 2014 well under way, it seems like a good opportunity to pause and take a look at what we can expect from the web… Read more

September 2013 -

My summer at diva

Ringing phones. Whirring printers. The hum of a busy office. Not sounds that come to mind when you think of summer, but ones I chose… Read more

August 2013 -

Creative Culture: An Agency’s Best Friend

As our clients would agree, diva is a very creative company. But there’s someone else behind diva’s inventive, unique approach to work.

Someone small, grey and furry. Read more

July 2013 -

Empowering young people through co-creation

At diva, we’ve got a long history of creating resources for young people. Each time we do, we ask the same questions Read more

April 2013 -

Top Twitter Tips for 2013

By now we all know we need to use hashtags, be social and shorten links on Twitter – and if you aren’t currently up to… Read more

March 2013 -

Why being random is the key to going viral

Not all content goes viral, but with the exception of a few awesomely terrible videos, content that does go viral is great. However, if you’ve… Read more

February 2013 -

Top 10 Digital Media Trends to Look Out for in 2013

2012 witnessed some big changes in the world of digital media; Facebook was floated on the stock-market, leading to a big push in social media… Read more

November 2012 -

Public Sector Communications in the Austerity Era: The Right Message

Tight-rope walking tigers sporting branded t-shirts might seem like a good way to grab attention, but if it bears no relevance to your key message,… Read more

September 2012 -

HIV and AIDs – Three Decades of Communications

HIV developments have recently grabbed headlines, with home testing kits and HIV preventing drugs offering increased optimism. People living with HIV can even expect to… Read more

September 2012 -

Engaging People with Learning Disabilities in Qualitative Research

As Booth (1996) draws from the ‘excluded voice thesis’, qualitative research can access the perspectives and experiences of oppressed groups lacking the power to make… Read more

September 2012 -

The Nudge debate – a strategic approach gets results

At the British Science Festival in Aberdeen yesterday Prof Lord John Krebs argued that nudge tactics are ‘no magic bullet’ when it comes to complex… Read more

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