QR Codes
Linking your off and online campaigns
Imagine you are walking down the street and see a new film advertised on a billboard. The poster has a QR code included in the artwork and you scan it, which takes you directly to a web page where you can buy tickets – incredibly handy and easy to use!
QR codes are becoming more and more familiar to consumers who want to find out additional information about a product, service or campaign. At diva we see this type of technology as another mechanism to remove barriers to access and understand that certain target audiences are far more engaged when offered alternative methods of interaction.
People with smart phones can scan a QR Code and be communicated with in a creative way that adds value to what you are saying.
There are so many ways a QR code can create a rich experience for your audience:
- enter an exclusive competition
- play a location based game
- connect to a wireless network
- display text or contact information
- ‘like’ something on Facebook
- review a product
- get real-time information
Unlike using a generic website URL, QR codes allow users to open a web optimised page in the phone’s browser.
By using QR codes to link your offline and online media you can track how many times a different code is scanned, which can be useful for future ad placement considerations.
Plus, we can design an interactive, colourful QR code that will give your communications the wow factor.
