Designing effective marketing campaigns centres on the ability to determine why your customers and prospects behave the way they do and then positively influence their behaviour. However, this isn’t always easy and as MacFayden, Stead and Hastings (1999) you may sometimes be left asking:

‘What is wrong with these people, why don’t they understand?’

In truth, though, the question that really needs to be asked and answered is:

‘What is wrong with us and what don’t we understand about out target audience?’

For over 14 years diva has helped clients across the country to understand their target audiences, not just in terms of what they do, but why they behave the way they do. We use behavioural theory, insight, research and creative collaboration to uncover the complexities of human behaviour and also to involve customers and prospects in the design and development of campaigns. As Benjamin Franklin put it:

‘Tell me and I forget, teach me and I remember, involve me and I learn.’

• Consultancy
• Brand Value Analysis
• Customer and Prospect Insight
• Creative Collaboration
• Evaluation of Marketing Initiatives and Campaigns