SYPTE Marketing & Communications Strategy

Client: South Yorkshire Passenger Transport Executive (SYPTE)

Brief: To provide specialist strategic support to SYPTE’s Marketing and Communication Team to develop a three-year Marketing and Communication Strategy, alongside a robust Business Case and a detailed one year Marketing and Communication Plan.

What we did:

We worked closely with SYPTE’s Marketing and Communication Team to embed behaviour change principles and techniques into the development of their three-year Marketing and Communication Strategy.
Working alongside SYPTE we undertook a detailed Marketing Audit and qualitative research with focus groups. This informed the development of the Business Case and Strategy.
Sustainable travel objectives were addressed with a focus on active travel and public transport. A practical travel segmentation model was also developed to ensure a targeted communications approach focused on tangible journey choices.

Value: Our knowledge of behaviour change theories, techniques and practical applications has helped SYPTE develop a robust Marketing and Communication Strategy and Marketing Plan that positions them well to deliver on the governments sustainable travel agenda.

“Working with diva was not only productive, but also insightful as they provided more than was expected at every stage, and were able to be ‘hands on’ as well as strategic in their overall approach. I would have no hesitation in recommending them to others.”

Alison Gray, Head of Marketing and Communications, South Yorkshire Passenger Transport Executive

See more of our work with South Yorkshire Passenger Transport Executive