Early Detection of Lung Cancer
Client: Doncaster PCT
Brief: To increase early detection of lung cancer in men over 50 in the Doncaster area
What we did: Devised and produced communications strategy and tools as part of the pilot campaign, including the brand identity, a video and suite of printed collateral. Information and PR programme to raise awareness of symptoms and encourage target audience to visit GP requesting x-ray
Value: Early assessment of the pilot intervention was positive, with a significant increase in X-ray referrals.
Case Studies
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Public Health, Young People.
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Sexual Health.
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