‘Drinking Buddy’

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Client: Sheffield Drug and Alcohol Action Team (DAAT)

Brief: To reduce the binge-drinking behaviour of Sheffield’s student population, for students to understand the potential consequences of drinking over the recommended limits and to raise awareness of recommended units.

What we did: Provided insight, PR, creative information and materials around the ‘Drinking Buddy’ campaign to help empower students to take steps to drink more responsibly.

Value: The evaluation informed decisions about appropriate intervention strategies and communication campaigns required in 2010-11 by Sheffield Drug and Alcohol Action Team.