All York Ticket Public Engagement Campaign

Client: City of York Council

Brief: Implementation of a Facebook advertising campaign and on-street promotion to support the launch of the All York bus ticket.

What we did:

  • Produced a targeted Facebook campaign to individuals aged 15 and above who lived within 10 miles of York
  • Conducted public engagement activities over a three day period in and around the York area. This involved the distribution of leaflets, branded balloons and generally engaging and communicating with the general public

Value:

  • Our Facebook campaign reached nearly 51,000 individuals and achieved 180 click-throughs to the All York website. With a very small cost, this campaign had already achieved a significant return on investment
  • During our public engagement activity, we distributed more than 3,000 leaflets and gave away 400 balloons, using them as a way to draw people to us so we could talk to them about the new bus ticket
  • In addition to both campaigns, the all York website achieved 740 hits over the two week period of engagement
All York Ticket on site promotionAll York Week Facebook ad and ticket walletAll York Ticket leafletAll York Ticket advertising

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