diva creative - social marketing specialists
Early Detection of Lung Cancer
In the UK, lung cancer is the most common cancer in men and the third most common cancer in women and is responsible for 1 in 7 of all cancers. Lung cancer survival rates are poor with only 25% alive at 1 year and 7% at 5 years. The impact of lung cancer is pivotal to health inequalities.
Early presentation of symptoms and assessment for treatment offers best opportunity for curative treatment and survival rates.
A social marketing campaign pilot in Doncaster included an audit and qualitative interviews with patients to determine barriers in accessing chest x-ray services. The early detection of Lung cancer project addresses aspects of balancing demand together with improving the responsiveness of services that will enable commissioning for best outcomes.
diva were commissioned as one of the project’s commercial partners to devise and produce communications strategy and tools as part of the pilot campaign, including the brand identity, a video and suite of printed collateral.
View film
The project will run in 4 phases
Phase 0
Scoping
Development of key messages
Development of suite of materials using patient experiences
Selection of pilot site
Phase 1
Pilot in defined geographical area of Doncaster
Development of community map
Evaluation
Phase 2
Reshaping of project from evaluation
Roll oout to further communities
Evaluation
Phase 3
Lessons learnt from phase 2
Further roll out
Pilot phase to be delivered in July 07 in Carcroft area of Doncaster.