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Diva in running for two UK Agency Awards

July 2018
Diva in running for two UK Agency Awards
Mike Laskey
24th July 2018

Diva has been shortlisted in two categories of the UK Agency Awards.

Our work with the Rail Delivery Group, which saw us use online influencers to promote combined cycle-rail journeys, is nominated for Best Social Media Campaign.

And a project that helped increase flu vaccination rates in Greater Manchester will compete for the Best Not-for-Profit Campaign prize at the awards ceremony in London on 13 September.

The #PlusBikeDayOut campaign saw Diva promote the journey-planning tool PlusBike by recruiting social media influencers with strong video and blogging skills.

These influencers produced content that showcased the benefits of taking the train to new cycling environments and proved popular with the target audience, with targeted adverts averaging an engagement rate of 10.29% – around 10 times higher than the industry benchmark.

In the Stay Well This Winter Greater Manchester campaign, developed in partnership with the Greater Manchester Health and Social Care Partnership, we used a behaviour change approach to persuade local residents that the risk of catching flu was more severe than they currently believed.

Social media, newspaper, bus back and digital media adverts spread the campaign’s message, with a follow-up survey finding that 71% of the families who recalled it had received the flu jab – compared to only 14% of those unaware of the campaign.

Inoculation rates also rose by as much as 4% among key target audiences, with Greater Manchester achieving vaccination figures above the national average.

An image from the Stay Well This Winter Greater Manchester campaign

Amanda Pearce, director at Diva Creative, said: “These campaigns reflect our focus on using innovative tactics to help our clients achieve real results.

“We are is always looking at new ways to reach people with convincing messages and inspire them to make positive changes, whether that is in their travel habits or their attitude to vaccination.

“Being shortlisted in the UK Agency Awards alongside names like M&C Saatchi, Click Consult and Social Chain is a great achievement and one the entire team is very proud of.”

By Mike Laskey

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