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A trio with Rio in awards shortlist

July 2017
News Item
Mike Laskey
19th July 2017

Diva has been shortlisted in three categories of the 2017 Public Sector Communications Awards.

A health campaign we created with Leicestershire Partnership NHS Trust, Move It Boom Rio, is nominated in the Website of the Year category. 

The site, aimed at encouraging children to become more physically active, was visited more than 33,000 times in its first two weeks and saw users record over 25,000 physical activities. 

Move It Boom Rio, one of Diva's highlights of 2016, on a tablet

It won another award – Best Website at the Northern Digital Awards – in January and was shortlisted for a Prolific North Award earlier this year.

Our sustainable transport expertise is also recognised in the Public Sector Communications Awards shortlist. 

Rediscover That Cycling Feeling, a campaign developed with CityConnect to promote cycling in West Yorkshire, is in the running for Integrated Communications Campaign of the Year after generating 8.3m impressions and 48,467 website clicks.

And Diva’s work with Network One to advertise public transport discounts to young people in the northeast is among eight nominees in the Digital Campaign of the Year category. 

Amanda Pearce, Director at Diva Creative, said: “We are excited to be shortlisted at the UK Public Sector Communications Awards once again.

“We have won in several of its categories over the last few years, and to be nominated in three this year is testament to the continued quality of our work and the expertise of our team.

“All three projects are examples of how we can use research, strategy and design to produce campaigns that make a real impact on target audiences.”

The 2017 Public Sector Communications Awards will be presented in London on 6 September.

By Mike Laskey

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