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The site that’s a booming success

March 2017
The site that’s a booming success
Mike Laskey
30th March 2017

A Diva project is in the running for a Website of the Year award – just two months after winning a similar accolade.

Move It Boom Rio, created for Leicestershire Partnership NHS Trust to encourage children to become more physically active, has been shortlisted in the 2017 Prolific North Awards.

The site was visited more than 33,000 times in its first two weeks, with users recording over 25,000 physical activities, and won the Best Website award at the Northern Digital Awards in January.

Diva collected a Northern Digital Award for Move It Boom Rio in January

Diva collected a Northern Digital Award for Move It Boom Rio in January

Featuring an activity finder to help parents find sports facilities and online games to inspire children to get active, Move It Boom Rio was developed in association with sports teams across Leicestershire, including Premier League champions Leicester City FC.

Steven Key, Creative Lead at Diva Creative, said: “Move It Boom Rio owes its success to our partnership both with the client and with local young people.

“Working with children and looking at the issue from their point of view was an innovative approach that helped the project have such an impact and, ultimately, earn a nomination for a second award.”

In the 2016 Prolific North Awards, Diva was named Small Integrated Agency of the Year at a ceremony at Old Trafford Cricket Ground.

The 2017 awards will be presented at EventCity in Manchester on Thursday 11 May.

By Mike Laskey

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