Students’ social marketing guest lecture

February 2017
News Item
Mike Laskey
13th February 2017

Diva has delivered a social marketing masterclass to University of Sheffield students, teaching them how to develop online campaigns aimed at young people. 

For the third year in a row, we presented a guest lecture to the Department of Biomedical Science on putting behaviour change theories into practice in the real world.

The talk, given by Alasdair Jackson, Digital Services Team Manager, and Carly Wood, Marketing and Communications Team Manager, covered every stage of the process, including understanding target audiences and seeding content to online influencers.

It featured examples such as ‘10 Ways A Condom Can’t Protect You’, a humorous video that went viral and now has over 645,000 views on YouTube. 

Alasdair said: “It was great to present to the department again and meet so many passionate students. 

“We know that social marketing techniques can be used to change people’s behaviours, but it is important that we share our knowledge with the scientists and health professionals of the future who will need to do exactly that.”

Dr Lauren Buck, University Teacher and Head of Level 1 in Biomedical Science at The University of the Sheffield, said: “We had great feedback on Diva’s past lecture, so we were keen to get them back for another this year. 

“Talks and workshops like these help to enrich our students’ experiences and offer them new perspectives on how their subject knowledge can be used in real-life applications.”

By Mike Laskey