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Digital award double

December 2016
News Item
Mike Laskey
13th December 2016

Two Diva projects have been shortlisted in the 2017 Northern Digital Awards

Rediscover That Cycling Feeling, which we developed with CityConnect, is nominated for Best Digital Marketing Campaign in the Public Sector.

The campaign, which featured real people’s stories in a nostalgic video showcasing cycling as a perfect mode of travel for all kinds of journeys, delivered 8.3 million digital impressions and almost 50,000 website clicks.

Its shortlisting means Diva could win in the same category for the second year in a row, after The Big Bike Revival’s success in the 2016 ceremony.

Meanwhile, Move It Boom Rio, created for Leicestershire Partnership NHS Trust, is in the running for the Best Website prize.

The site, which encourages children to be more physically active by doing fun activities, was visited more than 33,000 times in its first two weeks – with over 25,000 physical activities recorded by users.

Amanda Pearce, Director at Diva Creative, said: “Being shortlisted for these awards is a really rewarding early Christmas present. 

“Our work with both CityConnect and Leicestershire Partnership NHS Trust has seen some excellent creative ideas come to life and prove their strength with impressive results.”

The 2017 Northern Digital Awards will be presented in Leeds on 26 January.

By Mike Laskey

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