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Déjà vu in award shortlist

November 2016
Déjà vu in award shortlist
Mike Laskey
2nd November 2016

Diva has been shortlisted in two categories of the Chartered Institute of Marketing’s Northern Awards – both of which we won last year.

Our work with CityConnect to promote cycling in West Yorkshire is nominated for Not for Profit Campaign, while our Super Awesome Ways To Travel animations with Darlington Borough Council are in the running for the Use of Customer Insight gong.

Rediscover That Cycling Feeling with CityConnect celebrated the stories of real local people in video, outdoor and digital advertising to encourage others to try travel by bike for themselves with the help of the new Cycle Superhighway route between Leeds and Bradford.

The campaign resulted in 8.3 million digital impressions and almost 50,000 clicks to the website, while cycle counters at specific points on the route recorded a 45 per cent increase in the number of cyclists passing them on an average weekday.

Meanwhile, the Super Awesome Ways To Travel animations were developed to use random humour that would prompt young people to share videos promoting public transport with their peers.

The clips, featuring surreal examples of bizarre ways to travel like rocket boots and teleportation, generated a total of over 265,000 views across Facebook advertising and YouTube, with a supporting Twitter campaign achieving nearly 145,000 impressions.

The campaign was also recently shortlisted in the Best Use of Research or Insight category of the Northern Marketing Awards. 

Amanda Pearce, Director at Diva Creative, said: “To be shortlisted for two such prestigious awards in successive years is a great achievement and testament to our creative versatility. 

“Both campaigns delivered impressive results and continue to gain praise from the judging panels of major awards.”

Diva is hoping to repeat our success in the 2015 awards, when we won in the same two categories for our work with Cycling UK and on another project with Darlington Borough Council. 

By Mike Laskey

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