Diva has produced three videos to encourage at-risk groups to get vaccinated against the flu this winter.
Working with NHS Gloucestershire CCG, we developed the #FluFree campaign to raise awareness of how serious the virus can be to vulnerable people.
Diva was approached having previously created successful behaviour change campaigns in this field – insights from which shaped the strategy behind #FluFree.
Videos were scripted, filmed and edited specifically for each target audience – those aged over 65, people with long-term health conditions, and pregnant women or mothers of young children.
The three emotive, hard-hitting videos will be shown on screens in GP surgeries across Gloucestershire and promoted on social media.
To find out more about flu vaccination, visit the NHS Gloucestershire CCG website.