#FluFree videos

October 2016
News Item
Mike Laskey
18th October 2016

Diva has produced three videos to encourage at-risk groups to get vaccinated against the flu this winter.

Working with NHS Gloucestershire CCG, we developed the #FluFree campaign to raise awareness of how serious the virus can be to vulnerable people.

Diva was approached having previously created successful behaviour change campaigns in this field – insights from which shaped the strategy behind #FluFree. 

Videos were scripted, filmed and edited specifically for each target audience – those aged over 65, people with long-term health conditions, and pregnant women or mothers of young children.

The three emotive, hard-hitting videos will be shown on screens in GP surgeries across Gloucestershire and promoted on social media.

To find out more about flu vaccination, visit the NHS Gloucestershire CCG website.

By Mike Laskey