Diva has launched a new video to promote cycling in Cheshire East – as the area welcomed the Tour of Britain race for the first time this month.
As part of the #GetCycling campaign, we created the fast-paced 43-second film to highlight the many sides of cycling, from adventures full of adrenaline to relaxing rides and free fresh-air escapes.
The video shows how cycling is an aspirational activity that everyone can do easily and enjoyably, regardless of their personal experience or circumstances.
Why not watch the video below and see if it inspires you to give the bike a go?
And if you live in Cheshire East, head over to the new Travel Cheshire website for cycling maps, tips on how to get pedalling and information on all kinds of journeys.