Yesterday marked the start of this year’s European Immunisation Week, an important initiative that aims to raise awareness of immunisation’s role in improving people’s health.
Globally, it’s estimated that immunisation averts between two and three million deaths every year – but with an additional 1.5 million that could be avoided if vaccination coverage improved, and nearly one in five children missing out on routine immunisations, there remains a great deal of work to be done.
The 2016 week will focus on the progress of eliminating measles and rubella across the continent. 32 European region countries have so far interrupted their transmission, with others being encouraged to do more to eradicate these dangerous viral infections.
Here at Diva, we understand the importance of immunisation and how valuable engaging communications can be in helping to save lives.
Our 2011 Flu Wiped Me Out campaign led to a 9.3% increase in flu vaccinations among an ‘at-risk’ cohort, compared to a nationwide rise of only 2.4%, and won a UK Public Sector Communications Award for its impact and use of insight.
More recently, our work on the Health for Teens project saw us build an entire section of the website devoted to the subject, with ‘listicle’ pages and videos providing clear information about vaccines against HPV, meningitis and other conditions.
And working with the world-renowned London School of Hygiene and Tropical Medicine, we also developed a brand for its Insect Repellent Awareness Day.
We understand as well as anyone that making more people aware of the importance of immunisations could save many lives – both here in the UK and across the world.
To find out more about European Immunisation Week, visit the World Health Organisation’s website.