Living up to our name as a growing sustainable business

March 2016
Living up to our name as a growing sustainable business
Mike Laskey
3rd March 2016

Diva has continued commemorating its 18th birthday in style – by planting trees that share the company’s name.

We planted the Magnolia sprengeri trees at Sheffield’s South Street Park amphitheatre as part of our commitment to sustainability and to create a living legacy for years to come. Native to China, the pink cultivar was chosen due its nickname, ‘Diva’.

With the help of longtime client South Yorkshire Forest Partnership, Diva’s team swapped their computers and phones for wellies and spades in the latest of the agency’s extensive efforts to protect the environment.

Diva Creative planting a 'Diva' tree

This is not the first time Diva has planted trees to demonstrate its commitment to the environment. Back in 2007, the team – then just 14 strong, now heading up to 30 – planted 150 trees just off Sheffield’s main route into the city centre, the Parkway.

We deliver campaigns that aim to improve air quality, persuade the public to travel more sustainably, and promote the adoption of low-carbon vehicles and infrastructure, with clients such as Transport for London, Element Energy and ITM Power.

To mark Diva’s 18th year of trading, we also recently trialled a zero-emission fuel cell electric vehicle, using a Hyundai ix35 model owned by ITM Power for two weeks to demonstrate how alternative technologies can be viable for businesses looking to reduce their carbon emissions. 

Amanda Pearce, Director at Diva Creative, said: “We have always had ethical principles, which are reinforced by the sustainability of the commissions we choose to work on and the results our campaigns achieve. 

“Planting these trees is a tangible, positive way to make a difference at a local level and acknowledge that, as a sustainable business, we can do something, albeit small, to mitigate our environmental impact.

latest-treeplanting-detail“We are proud to work with clients to promote greener travel options and measures to improve air quality, but it is vital that we practice what we preach and ensure our operations have as little impact on the environment as possible.”

Last year saw Diva win no fewer than six award wins, including the prestigious Best Not-for-Profit Campaign gong at the Chartered Institute of Marketing’s Northern Conference.

We started 2016 by scooping the Best Digital Marketing Campaign at the Northern Digital Awards with national cycling charity CTC for The Big Bike Revival, which saw more than 24,000 bikes restored at family-friendly events across the country. 

By Mike Laskey