Free chance to learn from Diva

January 2016
News Item
Mike Laskey
22nd January 2016

We’re sharing our expertise through a free online seminar later this month.

Diva is a key speaker in road safety charity Brake’s upcoming webinar on successful publicity campaigns.

Amy Boyle, Director of Strategy, will explain how to deliver effective awareness-raising campaigns, referencing our award-winning projects as practical examples.

Amy’s talk will also detail how research, strategy, design and digital practices can be brought together to help shift travel habits to greener, safer behaviours.

Last year, Diva worked with national cycling charity CTC on The Big Bike Revival, which saw events around England attended by an estimated 30,000 people and PR and social media activity reach more than 20 million.

Our current sustainable travel clients include Transport for London and Transport for Greater Manchester.

Amy said: “Speaking in Brake’s webinar is a great opportunity to help others in the transport sector understand how they can engage with their target audiences in a way that achieves long-term behaviour change.

“The approaches we use when promoting safe, sustainable travel have proven to be effective, so I am excited to discuss them in detail in the talk and share new ideas with everyone who takes part in it.”

Co-ordinated with the support of the Department for Transport, the Brake webinar ‘Promoting safe and sustainable travel through effective publicity campaigns’ runs from 10am – 11.30am on Thursday 28 January.

Register for the webinar or email

For more information about Brake, visit

By Mike Laskey