The Big Bike Revival has won Best Digital Marketing Campaign in the Public Sector at the Northern Digital Awards.
Following a successful proof of concept, the project, which was developed by national cycling charity CTC and funded by the Department for Transport, saw more than 30,000 people across England attend around 1,600 events last summer.
Those attending could find out how to restore their bicycles, receive discounted on-the-spot repair services, and enjoy cycling-related activities for all the family.
Diva designed a responsive website that listed each event and managed the project’s social media activity, with tweets about The Big Bike Revival reaching an audience of over 17 million people.
We also produced a promotional video featuring former EastEnders star Martine McCutcheon.
David Murray, Head of Communications and Campaigns at CTC, said: “The Big Bike Revival has been an incredibly popular initiative and it was fantastic to see so many people rediscovering the joys of cycling.
“The intervention was all about bringing forgotten bikes back to life and highlighting the positive impacts that cycling can have – not just to individuals, but on the country as a whole, too.
“This award is a great result for The Big Bike Revival and CTC. More importantly, thousands of people engaged with the project and restored their bikes.”
Amy Boyle, Director of Strategy at Diva, said: “Working on the The Big Bike Revival was great fun and it has been rewarding to see Diva’s digital expertise make a real difference to cycling participation levels.
“Diva continues to deliver award-winning projects in the sustainable travel sector.”
Read more about The Big Bike Revival.
For information about CTC, the national cycling charity, visit www.ctc.org.uk.