A project by Diva has been recognised as industry leading at a major awards ceremony.
Health for Teens, which we designed, developed and built for Leicestershire Partnership NHS Trust, won Best Website at the 2015 Association for Healthcare Communications and Marketing (AHCM) Awards. Aimed at 11 to 16-year-olds, the site – the first of its kind within the NHS – was co-created with over 100 young people in Leicester, Leicestershire and Rutland to ensure it provides the health information they want and need.
A confidential text-based service called ChatHealth also allows users to get a response from their school nurse within 24 hours or take part in live, anonymous webchats on subjects like anxiety and healthy relationships.
Since launch, the website has had more than 33,000 page views from over 8,000 unique users.
Health for Teens was developed following the highly successful Health for Kids website, which launched in July 2014 and has also been recognised as an example of best practice by the AHCM.
Steven Key, Creative Lead at Diva Creative, said: “We are really proud of our work on Health for Teens, which provides important content about serious health issues to young people in an engaging, relevant way. We used key insights from our work with young people to ensure information is provided in ways that the target audience are familiar with, such as ‘listicle’ articles like those commonly used by Buzzfeed and popular social media platforms. The end result is a resource that we know young people want to use, with information that we know they need.”
The award is Diva’s sixth of 2015. The agency won the Not-for-Profit Campaign and Use of Customer Insight gongs at the Chartered Institute of Marketing’s Northern Conference, Best Use of Video at the UK Public Sector Communications Awards, Media Campaign of the Year at the UK Sexual Health Awards, and Best Use of Video at the Northern Digital Awards.