1997 is best remembered for the election of Tony Blair, the tragic death of Princess Diana, the launch of Channel 5 and the publication of the first Harry Potter novel. It was also the year that saw Diva open for business. As milestones go, 18 years seemed worthy of something different in the way of celebration.
And operating as an ethical business has been one of our integral values since day one, so what better way to mark the occasion than by looking to the future of sustainable travel – an area in which we’re recognised as experts?
Earlier this month, long-time client ITM Power was generous enough to offer us a unique opportunity to trial technology that could eventually become the mass-market solution to environmentally friendly motoring.
The Hyundai ix35 fuel cell electric vehicle is one of the few truly zero-emissions cars available now and we were lucky enough to try it out for two weeks, refuelling it at ITM’s dedicated wind-powered generator.
“The first thing you notice about the car is the sound – or lack of! Being powered by hydrogen, it’s an absolutely silent drive, which is somewhat surreal at first. I didn’t really know what to expect, but apart from being a left-hand drive it was just like driving a ‘normal’ petrol or diesel car. There was no performance compromise, it was extremely comfortable and it had all the mod cons that you expect these days.
“Refuelling the Hyundai only took three minutes and provided the range we needed to get to client meetings and events, which just goes to show the potential that hydrogen has to transform the way we all power our cars. The trial was a thoroughly enjoyable experience and we’re really grateful to ITM Power for the chance to see how their work is making zero-emission travel not just a possibility, but a reality.”