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Viral video earns fourth award

June 2015
News Item
Mike Laskey
10th June 2015

A sexual health campaign developed by Diva has won its fourth award.

’10 Ways A Condom Can’t Protect You’, an animated video aimed at encouraging condom use, scooped the Best Use of Video gong at last night’s UK Public Sector Communications Awards 2015 at London’s Emirates Stadium.

Despite being produced on a relatively low budget, the campaign proved a viral hit, amassing more than 600,000 views on YouTube, thousands of shares on social media and over 243,000 views on the popular Upworthy website.

The video, developed in partnership with Sexual Health Sheffield, uses humour and popular culture references to convey a serious message, featuring ‘appearances’ by the likes of Harry Potter, Miley Cyrus, the Hulk and even daleks.

Its latest recognition follows other successes at this year’s UK Sexual Health Awards, Northern Digital Awards and Digital Entrepreneur Awards.

Amanda Pearce, Director at Diva Creative, said: “It is fantastic that 10 Ways A Condom Can’t Protect You has received so many plaudits for its unique approach to communicating an important message.

“The campaign demonstrates how identifying your audience and choosing the right channels can result in your message being championed and shared extensively, and we are thrilled that it has been seen by hundreds of thousands of people across the world.”

Matt Harrison from Sexual Health Sheffield said: “It was great to work with Diva Creative on this campaign.

“With an aim of drawing attention to the fact that correct and consistent condom use is still one of the most effective ways of preventing the transmission of HIV and other sexually transmitted infections, along with unintended pregnancies, it has been amazing to see the campaign used in a range of settings to encourage people to talk about and negotiate safer sex.”

Diva was also shortlisted in the Insight, Best Use of Evaluation or Research and Best Large Agency categories at last night’s UK Public Sector Communications Awards in recognition of its work in the health and sustainable travel fields across the country.

Earlier this month, we won the Not-for-Profit Campaign and Use of Customer Insights awards at the Chartered Institute of Marketing’s Northern Conference in Leeds.

Amanda added: “2015 has been a very successful year for Diva, with multiple award wins and the ongoing growth of the business.

“We have been enjoying working on a number of high-profile projects in recent months, so I am confident that this trend will continue.”

For more information about Sexual Health Sheffield, visit www.sexualhealthsheffield.nhs.uk.

By Mike Laskey

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