Stability, Scalability & Structure: why we chose WordPress

February 2015
News Item
Mark Vincent
5th February 2015

From its humble beginnings as a little blogging application to a fixed point in Internet history, WordPress has come a long way.

Now powering over 23% of the web, WordPress, which is and has always been a free, open source content management system (CMS) has revolutionised the world of online content publishing, having being downloaded more than 30 million times.

When Diva went digital, we considered using other similar tools, but quickly realised that only one had the potential to become the dominant leader in the CMS game.

Every web project Diva creates is unique, but the thing that binds them together is the consistent requests from our clients for rich content. However, it was never just about content creation for us, we knew we needed a feature-rich tool that would allow us to create engaging products, coupled with the flexibility of a CMS that all of our clients would be able to navigate with ease.

WordPress provides us with an easy way of creating, managing and delivering this in a fraction of the time it would take to build a bespoke product. And, thanks to the addition of plugins, (which allow you to expand the functionality of your site without requiring you to type a single line of code), WordPress has made the hindrance that usually comes from a custom back-end solution a thing of the past.

Scalability also played a part in our decision. Quite simply, WordPress provides us with a way to scale naturally, without needing to create another solution further down the line with a project. In its simplest terms, we can grow a website as a business grows, without needing to start from scratch with a whole new site.

WordPress offers an unrivalled, stable product that has been widely accepted by a vast amount of users, alongside a wealth of supporting documentation and in all honesty, this is what sealed the deal for us. The sheer amount of tutorials and support forums dedicated to WordPress is second to none and we’d urge anyone who’s interested to learn WordPress development for themselves.

At the time of writing, a Google search for WordPress tutorials returned over 39 million results.

Here we’ve cherry picked what we consider to be the top five resources for utilising WordPress.

  1. WordPress Codex ( – Considered the bible of WordPress.
  2. WordPress Support ( – The main support forum for all things WordPress.
  3. WordPress Stack Exchange ( – Support forum for the WordPress masses; you simply just ask a question. We’ve found that because most of the members are from the USA, it’s best to ask for help after 5pm.
  4. WPBeginner ( – Syed Balkhi has built up this extensive resource for anybody working with WordPress. This is one to check for weekly updates.
  5. WP101 ( – A complete video training library for WordPress users, from utter beginners to advanced, professional users.

As an agency, we’re proud to say that we made the right decision, and we’re excited to see what’s on the horizon with WordPress. It not only allows us to push the boundaries of our web projects whilst delivering a complete product, it’s also backed up with an amazing support structure and training materials.

Not bad for a little blogging application.

By Mark Vincent