diva and NHS Leeds have brought home a UK Public Sector Communications Award for the Flu Wiped Me Out campaign. The national awards ceremony celebrates and rewards excellent communication strategies and campaigns in local and national public services.
Flu Wiped Me Out was created in conjunction with NHS Leeds and aimed to raise awareness among people with long-term health conditions of the importance of getting a free flu jab.
The campaign, which won an award for Best Use of Evaluation or Research, was developed based on research which diva conducted with local residents in the Leeds area. It used a mixture of on and offline communications; including a viral video, work with GP’s, posters and leaflets and a PR campaign; to achieve its aim and helped to increase flu vaccination uptake in at risk groups within the Leeds area.
You can view the Flu Wiped me out campaign now on our website.