‘Flu Wiped Me Out’ campaign launches in Leeds

December 2011

NHS Leeds has launched a campaign to tell people with long-term health conditions about the importance of getting a free flu jab from their GP.

For the 86,000 people in Leeds who are under 65 and have heart, kidney, liver or neurological problems, immunosuppression, diabetes or chest problems such as asthma and COPD, catching flu could be very serious and can even kill.

Following scoping by diva, the ‘Flu Wiped Me Out’ campaign was developed. Alongside work with GP practices, a PR campaign and targeted letters, leaflets and posters, a video was produced featuring the real story of Kirsty Gamble from Armley in Leeds.

Kirsty has asthma, which means it’s always a bit harder for her to breathe when she gets a cold. But when she got flu last year, it hit her so hard that she was unable to look after her two young children.

Watch the YouTube video below.