Tackling Obesity In Rotherham

September 2010

“The truth is that too many of us neglect our health, and this is leading to increasing levels of illness and early death,” wrote Professor Steve Field, chairman of the Royal College of General Practitioners in the Observer last month, and went on to praise an initiative that uses behaviour change interventions to improve children’s food choices.

diva Campaigns Team Manager Michelle Morris said, “It’s true that by creating a climate of change and offering support we can help people make better health choices. diva has worked with PCTs over the years on the issue of obesity and is currently working with NHS Rotherham on the ‘Maltby Masterchef’ campaign.

“This campaign engages families at a community level and helps them make healthy food choices by providing the knowledge and skills to access fresh ingredients and prepare meals that are tasty, healthy, and easy to make.”