Diva Launches Innovative Community Engagement Tool At National Obesity Conference

March 2009

Exhibiting at the second national Tackling Obesity conference in March, diva highlighted an innovative approach to engage communities and gather insight data.

diva’s bicycle-powered smoothie maker provided a focal point for delegates at the conference, who were eager to learn more about how the tool can be used to deliver and reinforce campaign messages around healthy eating, physical activity and challenging obesogenic environments.

The conference was an opportunity to review progress towards addressing high incidence of obesity in England, since the launch of the Government’s ‘Healthy Weight, Healthy Lives’ strategy in 2008, scrutinising some of the challenges affecting the success of public health interventions. Under the strategy, the Government has set out an ambitious two stranded action plan, targeting and involving healthcare practitioners, authorities, schools and public services through one strand and families and individuals on the other.

diva was able to demonstrate how innovative tools like the smoothie maker can be harnessed to support social marketing campaigns to address obesity by:

• Reinforcing the link between physical activity and healthy eating choices
• Engaging communities with an attention-grabbing focal point
• Acting as an enabler tool to gather insight data
• Motivating behaviour change

The smoothie maker is an example of a range of innovative community engagement tools developed by diva under the diva fresh brand.

For more information on diva fresh products and how they can be used to support your campaign visit www.divafresh.com